Software AG helps organizations achieve their business objectives faster. The company's big data, integration and business process technologies enable customers to drive operational efficiency, modernize their systems and optimize processes for smarter decisions and better service. Building on over 40 years of customer-centric innovation, the company is ranked as a “leader” in 14 market categories, fueled by core product families Adabas-Natural, Alfabet, Apama, ARIS, Terracotta and webMethods. Learn more at www.SoftwareAG.com. Software AG - Get There Faster
In 2006, Software AG launched a large initiative for sales excellence . The initiative included the consolidation of various CRM applications into a central CRM system.
Software AG reached out to SMARTrms to support the global CRM roll out. SMARTrms’s main responsibility was to restructure the global CRM configuration. SMARTrms was also in charge of user training in Europe (on-site training in English, German, French and Spanish). In addition, SMARTrms provided support to system administrators and shared best practices.